How to Choose A Gym Business Name | 4 Quick Actionable Ideas For Startups

Naming your gym and fitness business is a critical factor that will help separate you from many businesses trying to capitalize on the entire concept. Choosing a gym name doesn’t seem so hard, but you have to realize that it is going to be one of the most important decisions you make as you start your business. You’d want to take your time and pick a name that truly represents what your gym is all about. 

So, how do you go about choosing a gym name? 

Here are a few tips to get you started in the hunt!


The first thing you can consider is to brainstorm with your partners, friends, or family. You can work your heads together to come up with an idea that will lead you to the perfect name to represent your brand. Talking to other business owners might even stir up the right angle in coming up with that single word or phrase describing what you want to catch the attention of your target customers.

Conduct a Poll

You can use the best features of social media by conducting a poll of the top choices you currently have on your list. Sometimes, having choices toughen up the challenge even more. With the help of your friends on social media, you can initially gauge which of the names you have are striking enough to earn their favor.

Use A Name Generator Software

However, if you aren’t comfortable in seeking other people’s ideas, there’s certainly a different way for you to construct the most fitting gym business name. A name generator software specializing in creating gym and fitness business name ideas provides a solution for those wanting to uphold business brand and values through a powerful slogan.

Indeed, it takes powerful words to attract customers at one glance. And it might take a deeper analysis and quicker techniques in making your business name stand out from the competition. 

Conduct a Trademark Search

A trademark search involves determining the uniqueness of your chosen gym business name. You would want to ensure that your brand is exclusive not only within your local area but also across all the states.  


The key to choosing a business name is making sure it’s catchy, unique, and remarkable. You want your customers to remember your gym with qualities and services like no other. If you want your gym to connect with your audience on a personal level, you need to put a part of yourself in naming the business. You could incorporate things or ideas with significance to you, which you think would become significant to your customers as well.

Once you have a name that your customers can easily remember by leaving a mark in their heads, they can associate with your brand with how you exactly want them to view your business services. And, of course, you’ll achieve your goal of turning them into customers. But remember, this is only the first step to building a loyal customer base. You need to ensure that each part of your business plan leads toward providing an enhanced member experience.

Ready for the next step? Discover the tool that will streamline your business processes, improve your services, and forge long-term member relationships. Jonas Fitness provides a solution that will help your startup gym business succeed in the industry. Visit us here today to request a free software demo!