How Much Does It Cost To Start A Gym Business

When you plan to open a gym business, you have to decide how much you are willing to spend on the startup costs. If you plan to make this your primary source of income, you will most likely need to ensure its profitability rate, while also considering investments in the facilities, amenities, equipment, and services.

If you’re new to the industry, many questions can pop into your head at first. What kind of business is a gym going to be? What process entails opening up a fitness business? Is opening a new gym financially viable? More importantly, what costs are involved in starting a gym business?

To have an idea of the possible expenses you have to spend on investing in a fitness center, you need to know the cost elements to create a breakdown of the charges and risks.

Property Costs

You need a good location to open a gym business that can cater to your target customers. If you’re nowhere on the map, you’ll be struggling in advertising your brand, especially for a startup company. 

Equipment Costs

Another factor you should consider is your equipment. Training equipment shall include all the facilities offered by your gym. Consider the services you want to offer to identify the equipment requirements and calculate the costs to procure them.

Manpower Costs

Your brand, products, and services are represented by your staff. You need to invest in teaming up an excellent workforce to back you up in offering the best gym services in the area.

Operational Costs

Gym business operations include the organization of the entire service process from the bottom to the top. You’ll have to streamline your gym management to deliver outstanding member experience, maintain business growth, and achieve profitability goals.

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Advertising Costs

You may wish to be among the fortunate few that earn their passion from starting a small business. It is much easier than you think to start a profitable gym. One of the key factors to the success of any small business is the effective use of digital marketing. One of the easiest ways is to invest in setting up a website and building a social media following.

You will find that many successful gym businesses already started building a strong online presence to capture the heart of the market quickly and consistently. As you build your online fan base, more people will visit your website or social media profiles, subscribe to your services, or purchase your products. Your social media pages or blog pages will not only provide you with an online outlet for potential customers, but they will also serve as venues to interact with current customers and learn what they think about your gym and improve from there.


Once you figure out how much it costs to start a new gym then you can begin to look at various options of building a business model and set up a plan to launch your new venture. Just remember that it will take time and effort to properly equip your new gym with everything you need. But with proper methods, you can manage all the elements involved in a startup gym business.

Discover why top facilities in the industry use Jonas Fitness’ gym management software for their daily operations. Get a free software demo here today!