If you want to increase your club members’ attendance, you should start by finding out their fitness goals in going to the gym. Ask them what they want to achieve and how long they’re targeting to get precise results. By doing that, you can accomplish two important things: (1) help members understand the importance of going to the gym regularly and (2) work on the aspects you can improve to provide better services to your members.
Let’s find out the most basic principles gym owners and managers should apply to increase the fitness club’s member attendance rate.
Help Members Realize ‘What’s In It For Them’
Going to the gym is an investment in their time, money, and energy. Whether or not the members decide for their investment to simply go down the drain is entirely up to them. However, sometimes they just can’t see the bigger picture when something is holding them back from their long-term goals. The key here is identifying the limiting beliefs that keep them from working on their personal objectives.
Members who don’t take advantage of their gym membership frequently might be losing many opportunities to reach their goals as quickly as possible. Your job is to make them realize what they’re missing out on their lack of attendance in their gym classes.
When you make them see how they can break free from the things that are holding them back, you can then help your members look at what’s right ahead of them, which are full of life-changing benefits in terms of their holistic wellbeing.
Keep on Improving Your Services
It’s essential to know the rate of members who go to the gym daily. Your gym might require some changes to increase the attendance rate of gym members and ensure you’re delivering the right services.
If you have a ton of members who visit the gym every day, you need to make sure that you can accommodate them with the best care and amenities they can expect. You might also want to consider expanding your business strategies.
A ’wow factor’ would be to upgrade your gym from the inside, including your business operation systems, fitness programs, and your entire service process. Owners and managers should grasp the ins and outs of the business better than anyone, and you will know exactly how to keep your clients coming back.
It’s advisable for gym owners and managers to find out if the members are willing to sign up for higher subscription rates for more gym features. You’ll be surprised how invested some members can be just to experience premium services from their gym membership.
Promote Gym Services
Finding ways to keep clients coming back to your gym is a challenge. You have to position your advantage correctly for them to consider it the best one for their fitness needs. The first thing you need to do to promote your gym services is to distinguish which one best fits your clients’ goals— yes, we keep coming back to square one.
As a gym owner and manager, you’ve probably been constantly working on promoting gym services to your current and new clients interested in starting a fitness goal. It would be best to inform your existing clients about new services at the gym and how these programs can help them become more satisfied with their fitness experience. This way, you might even be able to gain new customers while extending the memberships of your current ones.
Next, it’s time to start looking for the best methods to market your gym services. Many companies offer various strategies in advertising products and services to the market. They can help apply the right tools depending on your marketing goals. Find some online resources to help you promote your gym services. Some companies offer a variety of tools and services that you can use for marketing your gym.
One way to promote gym services involves posting advertisements for current discounts, promotions, packages, and best-valued deals on the bulletin boards and digital platforms. These are all excellent examples of announcing your ongoing gym services, keeping your clients interested and motivated to come back.
The Effects of Boosting Your Gym Services
There are considerable costs in applying specific methods to boost gym services for better attendance. Nonetheless, it entails an increase in the profitability rate as well.
Calculating the Profitability Over Costs and Vice Versa
If you are not sure of the amount you’re currently spending to boost gym sales, you’ll need to get that sorted out. If you are spending too much money over what you’re earning, that’s a huge red flag on your current business model.
The best way to ensure the effectiveness of your current model is to review the business plan and determine how much you are spending on necessities, such as advertising, equipment maintenance, staffing, and other operational expenses. In order to see where you can cut back, you will need to have all your costs in one place. This can help you figure out what percentage of your revenue you are actually making off of. You can also see where you need to improve to bring in more business for your gym.
Another way to find out how to improve your business model is to ask questions from your employees, which are the very people who run your business from day-to-day. Ask about their opinions about where the company should slow down on the expenses and which part requires assistance.
Consider the External Factors Affecting Your Gym Attendance
Of course, there are a few other ways to boost your fitness club attendance. One of them is to find out what’s going on at different gyms in your area. Do this by conducting thorough market research and determining the factors that make gym members stay committed to their gym goals. If you can apply some of these strategies to motivate your members to maintain regular attendance at your gym, ensure that they’re fit for your business model, and you’ll have a longer shot at solving one of the most common challenges gym owners experience.
Discover how we can help improve your health and fitness club services to increase member attendance. Contact us today!