Top gyms, fitness clubs, and wellness centers are trying to find the right marketing strategies to keep up with the growing competition. The industry is booming, and it’s getting tougher by the day. However, it’s merely a challenge that any business owner or manager can conquer. With the right approach, you can definitely overcome the barriers in advertising your brand, bringing in new clients, and taking care of your existing members.
Here are five creative marketing strategies that can help fitness centers strive and grow in the industry.
Create a Google My Business Profile
A majority of the consumers turn to the number-one used search engine: Google. If you set up a profile on Google My Business, it’ll be quicker for Google to provide your business details on the first page of the search engine results pages (SERPs). The search results include your official business name, contact details, address, facility and product photos, and even your social media page links. It’ll make it easier for your audience and potential customers to take a peek on your services and learn what your business is all about.
The information on your Google My Business profile answers most of the initial questions of interested customers. It saves you a lot of time answering common inquiries, while it also provides the means for the audience to reach out to you and consult about your services. Your brand is easily presented and promoted in one smooth search navigation.
Of course, if Google suggests it, people tend to rely on the authority behind the results.
Build a User-Friendly Website
Back up your gym’s business profile with an independent website.
You will have to present more detailed information about your business with creative and compelling visual content on your website. Along with that, your website must be user-friendly. Customers want to be spoon-fed, so make sure that your website content emphasizes important points that give value to your brand.
Here are four of the must-have features for a user-friendly website homepage:
- Fast website load time
You can’t keep your visitors waiting. If your homepage takes more than 15 seconds to load completely, you’re in a pretty tight situation.
- Uncomplicated navigation
Visitors will basically scroll up and down the homepage. It’s substantial that the sections are organized so that it appears clean on their screens.
- Feeds important information
Refrain from putting insignificant information. Stick to business details like your premium club services, contact information, and membership perks.
- Clear messaging
How do they sign up for membership?
We can’t beat around the bush. Show them what they’re there for.
You can also include your promotional items on the homepage to welcome and entice customers to become official members of your gym. The best marketing strategy directs your customers and highlights your brand and club services for them to grab easily.
Optimize Your Business Website
The primary task you should cover is to boost your website’s design, authority, and stability. After that, you have to optimize your website for visibility.
If your audience can’t find you online, it’s hardly considered an effective marketing strategy. Consult with website developers about your options for business website optimization.
For gym and fitness clubs, you need to target people within the local area. You might need help in local SEO and digital marketing techniques to make sure that you’re addressing potential customers who have easy access to your facilities. Aside from the use of search engines, everyone is almost always present in social media. Social media optimization strategies can promote your services and special offers, while it also directs traffic straight to your business website. So, that’s another angle you can look into.
If you’re going to hire SEO specialists, they’ll probably take care of how you can focus on relevant keywords. Keywords are the frequently searched terms by audiences within your target market. You need accurate and specific keyword research reports as an essential part of the SEO optimization technique. For example, if people search for “fitness clubs near me” or “gyms in [location] with boxing classes.” your website link should appear on the first SERP. Otherwise, you’re not doing enough website optimization.
Written and Video Content Marketing
Fill up your marketing strategy with a bunch of videos and written content that shows the best angles of your premium club fitness services. These content should showcase a glimpse of the ultimate experience in their gym membership.
Your takeaway: Streamlined Social Media Posts and Campaigns
You can leverage social media campaigns. Yes, it can drive website traffic, but most importantly, it converts. The main target is to market your business and attract members. The most effective campaigns are currently filled with engaging content through ad copies and visuals. You can include banner ads, but you can never do away with words and videos, even live ones! Featuring a live video on whatever happens inside your gym is a realistic and convincing angle to play at.
Consistent social media posts are also effective, especially on Facebook and Instagram. These are two of the most popular and suitable platforms where you can utilize a combination of images, videos, and catchy captions that targets your existing market. If you want to accomplish a strategic method of streamlined social media content personally, you can use a tool that can schedule your posts. As an alternative, you can also hire an agency that offers social content services.
Live Up to Your “Premium Services”
Lastly, your marketing strategies should not only focus on attracting new clients. A part of your list goals should include ways of keeping current members and persuading them to renew, month after month perhaps. To do that, you should always live up to your advertised premium services.
The members’ actual experience in your gym will market the business itself.
Whatever you do within your internal operations, you must do it with high regard for the benefit of your members. You can start with how they can manage their classes, schedules, and transactions with lesser hassle.
The newest trend in fitness clubs nowadays is the use of Gym Management Software. You can connect it with your website and the members’ mobile app. You can fully integrate a secure database of member details and the processing of transactions online.
Managing a business can be smooth-sailing, especially with the application of just the right strategies.
Solve some of your business marketing challenges today! Contact us to explore the advantages of premium member management software services.