Class attendance is a crucial part of a fitness club. You want to fill out the classes and even the entire club as much as possible. Having a growing and consistent attendance will help your overall revenue and your fitness club, too. So, how do you improve member retention?
- Have the Right Talent
An important way to increase member retention is through member engagement. The fitness instructors employed in your club are a defining factor in the success of your programs and the overall facility.
Make sure you hire the right instructors with the right qualities. Therefore, you need to look into their skills and ensure they have the right ones to deliver effective in-person and virtual classes.
Fitness instructors can make classes unique, increase member engagement, and run classes well.
- Ensure a Smooth Sigh-Up Experience
Today, nobody likes complicated sign-up processes, especially that we have advanced technology. The journey from signing up and paying for membership should be smooth and seamless.
You can do this by making the sign-up and payment processes by streamlining it. By doing so, you get to avoid any potential issues that might come up.
Make the sign-up process as clear as possible. Also, it’s crucial you have different payment options that will suit your potential members. Remember, the sign-up process is a huge part of the customer experience.
One of the best ways to deliver excellent customer experience is to have good management software since almost everybody is signing up online. Plus, it will make things even more convenient.
- Invest in Effective Marketing
To gain new members and retain them, they need to know what’s available. Therefore, investing in effective marketing strategies will go a long way. Whatever it is you’re marketing, an online class or a new program, promote and market your services to the right people.
Let them know your value prosposition. Take advantage of social media marketing as well as this is where most of your customers will be.
- Provide Members with Incentives
Increase member retention by providing them with incentives. Trust us, these can do wonders to member acquisition and keeping the attendance high.
Consider giving free class passes for their next workout classes. By doing so, you get to encourage members to attend a class and bring a friend who could sign up.
- Send Class Reminders
Your members can book for a class and forget all about it. This is one of the reasons attendance decrease. Prevent this by sending class reminders to your members. Streamline the class process, which includes booking confirmation combined with a class reminder the day before the class.
You can also add a motivational message within the remind to encourage members to show up.
So, what are you waiting for? There are many ways to increase your member retention. Use these tips to help you have more members come to your fitness club. The next thing you know, your revenue will be higher than ever.