Before starting a business, owners should be armed with their business plans where all the necessary marketing strategies they need to do to achieve all their goals.
Plans must be laid out first and set well-defined goals to achieve in the identified timelines. The business plan is their Bible, so whenever they lose focus, they need to refer to the strategies they plan to execute in the future.
Every business starts with a dream that stems from a hobby, personal advocacy, or a personal purpose. Dreams are your innermost desire driving factor that helps you accomplish all your business and personal life goals.
A vital goal must be specific, measurable, attainable, relevant, and time-bound. In other words, remember the acronym S.M.A.R.T. so that it will be easier to remember.
Specific: Do not just put vague goals like “I want to grow.” Instead, make a declaration: “I will get XX new clients to my fitness business by the end of the month.”
Measurable: Set a defined target with your “add XX new clients” statement. Please do not focus on new client acquisition but give it more power by focusing on the net new clients. An example is “Add 30 new clients for a net target of 80 active clients on the books” is much better.
Attainable: Start by taking small baby steps. As the cliche goes, you need to do things slowly but surely. If you are just starting your business, do not focus on getting 100 new clients every month but shift your focus to simply adding 10 to 20 new clients in a time frame that works for you.
Relevant: Ask yourself, “do my 20 new clients move me toward my dream today?” If the answer is yes, continue. If it is not relevant to obtaining your goal, go back to the drawing board and revise it. You must stay focused on goals that help you move toward your dream. Do not be swayed by random goals that don’t align with your long-term vision.
Time-bound: Your dream will remain a dream if you do not set a deadline for your goal. Our objectives are where we get our motivation and fuel us to achieve all great things. But we need to put some teeth around your dream to transform it into a powerful goal with a deadline. This puts pressure on you to take immediate actions.
You can do anything you want in your business as long as you have invested enough time, energy, effort, and money to make things happen. Take time to be patient and learn the process.
Sometimes you have difficult decisions to make and sacrifices in your personal life to achieve your vision. Just keep your eyes on both sides of the coin and adjust as necessary to have them working together.
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