Fitness challenges are one of the best ways to retain your existing members in your gym. A workout challenge has many benefits. For one, it will boost member engagement, which will do a lot of good things for your facility. Second, fitness challenges give your members something to look forward to.
For sure, you don’t want your members to do the same workout every day. You might think they’re okay with it, until you notice a growing number of cancellations. Even if some members have personal trainers and others join group classes, you still need to increase their engagement.
Therefore, a workout challenge can do wonders for your fitness club. Now, how do you that?
Here are some fitness challenges you can implement in your gym:
- Calories Burned Challenge
One of the popular reasons people hit the gym is because they want to burn calories. So, what better way to challenge them but through a “Most Calories Burned” challenge instead?
Create a leaderboard and track the progress of the participants. This challenge will motivate your gym members not only to workout but to head to the gym.
Use apps and systems to track the progress of each individual who signs up for the challenge. You can also use photos and a timestamp to keep everybody accountable during the participation.
As for the workout routines, you can give your members more freedom to perform the exercises they’re most comfortable with. After all, there are many apps that count calories burned for specific exercises and lengths of time.
- Most Club Visits
Another great way to have more people at the gym is the Most Club Visits challenge. It’s one of the easiest and fun ways to have members involved in the challenge.
Use this opportunity to give your members incentives to get them into the gym than with total check-ins gym meter challenge. However, make sure your members are checking in properly.
- Holiday Challenge
Having a yearly challenge to help every single member involved and stay active, especially during the holidays. Since you’re a fitness club, you want to motivate and inspire your clients, despite the holidays. Therefore, with a holiday challenge, you can help your members and see that you’re investing in their overall health, making them trust you even more.
- Squat Challenge
Squats are one of the most popular exercises today, especially among women who want to grow some booty. That’s why running a squat challenge will appeal to a wide range of people. At the same time, you can expect quick results out of it.
Another great thing about the squat challenge is that there are different types of squat variations available today. This leaves your members with variations to choose from.
Also, squats are an excellent fitness challenge because it’s one of the easiest and best ways to tone and sculpt bodies because of the sheer workload participants will put on their legs.
You can have an instructor teach a basic technique for the various squat variations. Make it even more exciting by having them add resistance should they need to.
Make the challenge more exciting by encouraging members to take photos and videos and post them on your fitness club’s social media page. Tag them as well to give them a boost of confidence. By doing so, you can guarantee that you will attract more members in your gym; at the same time, it will help with client retention.
- Core Strength Challenge
Besides the squats, having the perfect six-pack is one of the main goals of many people today. A core strength workout challenge, such as planks, crunches and sit-ups, side plank holds, pikes and push-ups, are some of the core strengthening workouts you can have your members do.
This is another appealing challenge because of the growing number of people who want to achieve a stronger core and a flatter belly. Like the other challenges you will run, have people share their progress and results on social media.
- Simple Movement Challenge
This type of challenge involves a type of bodyweight exercise for a specific period of time. It can be sit-ups or plank challenge, which will run for 30 days. The good thing about this is that it can be done anywhere—even members who can’t come to the gym can do this from the comforts of their home. With that, you get to keep your members even more engaged, which will be beneficial to your fitness club.
By having a simple movement challenge, you encourage members to be part of a daily exercise, which will hold them accountable. It will also make them realize how important consistency is to achieve their weight or body goals.
- Social Media Fitness Challenge
When hosting fitness challenges, you’re not limited to in-person challenges. Since most of your members are connected online, use this opportunity to boost your social media followers, gain more powerful word-of-mouth, and improve your marketing strategies.
Involving social media in your challenges by having members share different exercises they do every day for a specific period of time will be a good idea. This will be extremely helpful and it will be a win-win situation for you and your members as well!
In a Nutshell
Create fitness challenges will help motivate your members. When your members are motivated, they will come to your facility more and engage with you more often. In turn, you will have happy members that will bring in more referrals and word-of-mouth.
The thing with fitness challenges is that they’re a win-win situation. Make sure the challenges you implement are easy enough for your staff to track and your members to perform. It’s also a great idea to have rewards as these can help create more interest in joining.
As much as possible, create as many fitness challenges as you can, and keep them diverse. By doing so, you will spark the interest of your members. So, what are you waiting for? Boost your member engagement and retention today through workout challenges!